ADZUKI SMART PRODUCT RECOMMENDATION SYSTEM

Client
Adzuki
adzuki.co

Sector
E-commerce

Scoop
UX, UI

Adzuki provides content creators a simple tool for product recommendation based on sophisticated image-recognition technology. The tool can make any image online instantly “shoppable” featuring an invisible smart layer on images with ready-to-buy, recommended products, which only appear on-demand.

In a way, Adzuki gives brands and webshops an opportunity to be presented in the exact moment consumers are inspired. It allows content creators to select products for in-image, personal recommendations that show when readers interact with the image. The aim is to make every micro-moment count, as consumers are merely one tap away from purchasing what they see in images.


Giving Life to the Content
The complexity behind simplicity

To indicate an interactive image with recommended products, I used an animating plus sign changing its color between white, transparent and black in a loop with a life-like speed. The aim was to find an easily understandable , non-intrusive sign without distructing the user and fitting to every design as much as possible.

Switching the color between black and white ensures that the sign is visible in every scenario. the transparent state in between black and white provides a point of no-visible-sign in order to let user also have a glipms of the content as it is.

designed

to work

in all cases

A Seamless shopping experiece
Right from the content e.g. blogs, articles

The system provides a remarkable connection through the delivery of non-intrusive product recommendations inside, instead of alongside, content. When the user interacts with the content, the embedded recommendations show up, making it possible for the reader to instantly purchase the recommended fashion items.

A neutral and adaptive visual system
Designed to work in any screen, on any design, with any image, for any products from any e-commerce platform.

MOBILE - Full canvas product view

Connected to the many of the major e-commerce sites e.g. Yoox, Zalando; readers can view recommended products related to the related to the conted, that are curated by the content creator with the help of a powerful AI tool.

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MOBILE - Full canvas product view
with several items - updated design

MOBILE - Products view
with multiple items - updated design

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SMART REVENUE MAKING MACHINE FOR CONTENT CREATORS
AI-powered, image-recognition based, seamless e-commerce integration tool

Having possibly the world’s largest wardrobe filled with millions of products from the major e-commerce platforms e.g. Yoox, Zalando, Adzuki’s image-recognition algorithms provide content creators with the best recommendations at the same time as they upload their inspiring images. The content creators will then be able to personally curate their collection by easily selecting the products among what is already recommended by the AI-powered system.

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 Personally curated selection
Facilitated by an automated product recommendation system

As the content creators adds an image to their content, the system scans them and identifies the products on the image, then, the system searches similar products among millions of products available on the integrated e-commerce sites and shows the content creator similar items. Finally, the content creator selects among them what they would like to include in their curated selection of recommended products to be shown right on their content.

 

 Recommendation System for content creators
Key screens

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