Design is a constant balancing act—a thoughtful dance between idealism and reality, creativity and constraints, user desires and business goals. While it’s tempting to chase perfect solutions, great design thrives precisely in navigating tensions and trade-offs.

As designer, I don’t operate in black and white; I stay in the gray areas, acknowledging the complexities of reality and the nuances of human experience. The key lies in thoughtfully weighing options, aligning diverse perspectives, and creating solutions that feel purposeful, balanced, and grounded in reality.

Technology is evolving faster than ever—but progress means little if it forgets the people it’s meant to serve. I believe design should act as a bridge between human needs and technological possibility, always putting people first.

 
To me, Human Over Technology is about using technology with intention. It’s about creating experiences that are intuitive, inclusive, and grounded in empathy. When design focuses too much on features, it risks losing the human story. But when we design from the inside out—starting with how people feel, think, and interact—we create solutions that truly matter.

 
The goal is more meaningful products. In the end, great design doesn’t draw attention to itself or to the technology—it quietly empowers people to live in better ways.

Design can have a profound impact on the world. Every decision—big or small—has the power to influence people, businesses, and the environment. That’s why asking critical questions, especially “why?”, is central to my approach.

 

Some of my favorite projects reflect this mindset. My master’s research on Design for Sustainability evolved beyond academia into an EU-funded (Erasmus+) initiative, where I spent two years as a project manager and researcher, developing open-source knowledge and tools to help designers embed sustainability into their work. At Potential Project, I designed a mobile application to foster mindfulness and reduce workplace stress—helping create healthier, more human-centered work environments. I also enjoy participating in hackathons, co-creating copy-free solutions that address real-world challenges through innovation and collective problem-solving.

Everything is constantly evolving—so must we. Growth comes from adaptability, curiosity, and the courage to explore the unknown. That’s why I am constantly seeking new ideas, tools, and solutions, always learning, always evolving.