Branding for the Turkish extension of Austrian company Elk, which is the biggest prefabricated building producer in Europe. It was a project from FourByNorth Studio. I have designed the visual identity as well as a brochure for the product. Its slogan "Degisen dünya, degisen yapilar." means "Changing world, changing buildings."
Giving Life to the Content
The complexity behind simplicity
To indicate an interactive image with recommended products, we used an animating plus sign changing its color between white, transparent and black in a loop with a life-like speed. The aim was to find an easily understandable , non-intrusive sign without distructing the user and fitting to every design as much as possible.
Switching the color between black and white ensures that the sign is visible in every scenario. the transparent state in between black and white provides a point of no-visible-sign in order to let user also have a glipms of the content as it is.
in all cases
A Seamless shopping experiece
Right from the content e.g. blogs, articles
Connected to the many of the major e-commerce sites e.g. yoox, readers can view recommended products related to the related to the conted, that are curated by the content creator with the help of a powerful AI tool.